Customer Profiles

Customer Profiles

Now that we know what the present situation is, we need to start looking at the future a little bit. Here we want to know what the customers of the shop think about it, and what they would like to see being sold in the shop which you do not sell at present.

In China, fashion business consumption habits and other industry's spending habits are different, then we are the characteristics of each type of consumer is not the same, now online shopping consumers are like these types, then how are we going to deal with it just watch me slowly road.

The first, shopping type: According to the present income instead of wage income low consumption frequency much higher, they also know they don't have much money to spend. It is understood from these people is not how much money, so they know how smarter consumption, which would allow them to buy more. They will find their own want to buy low-priced products on the Internet, or similar Taobao,Mall,Alibaba nameless good or group buys, second kill platforms such as going shopping, they're giving up those so-called big brands.

The second, Focus on low prices: And the first class, family income is not much, but also because of the financial situation made her does not enjoy shopping consumer, often to fight between the buy and do not buy, although they will also go discount shopping malls such as discount stores, dollar stores, but it has not yet reached the height of Internet consumption.

The third, rational online shopping: Treat shop to maintain a calm state of mind, often do not need to decide whether you want to buy goods. Although household incomes are higher than average family, but in the eyes of consumers shopping in this class only means of survival. So in order to avoid trouble with shopping streets, this class of consumers will shop online. They believe that cheap commodity is good, but not the only standard, rational consumption they like to shop around. It is understood: for this type of people, the most intelligent consumption patterns are not spending.

The fourth, the herd-shopping: Such people are middle income, but this kind of consumer is desperate to continue shopping, no matter how high consumption. They tend to be heavily indebted credit card. These consumers often buy unwanted products; attitudes to new products always have a fresh try.

The fifth, Values-shopping: This type of consumer incomes are high, and the pursuit of fashion, loves clothes. What is the new style as long as it is desperate to buy, wear and not to wear that another story, but now how many of them still in the context of the overall market depression are some convergence, now more are concerned about their purchase price/performance.